Thursday, February 16, 2012
Assignment 14 Research and Inspiration
Tuesday, February 14, 2012
Visual Organization
Not directing the audience through a design is misdirecting them
Eye movement- The typical eye movies left to right and top to bottom
Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye.
The eye tends to gravitate towards areas of complexity first. In pictures of people, the eye is always attracted to the face and particularly the eye.
Light areas of a composition will attract the eye, especially when adjacent to a dark area.
Diagonal lines or edges will guide eye movement.
Fonts
No more than 2 fonts total, they should compliment each other
avoid doing all caps
choose the right font, one that fits the tone
Do not use overuse fancy or complicated fonts
www.typography.com/email/2010-03.htm
Visual hierarchy- establishes focal point
crucial to establish an order of elements, a visual structure, to help the vieweer absorb the information provided by a design.. what you want your viewer to look at first, second, third etc
the grid- way of organizing content on a page, using ay combination of margins, guide lines, words, and columns, instituted by modernism, can assist the audience by breaking info into manageable chunks and establishing relationships between text and images, distinct set of alignment-based relationships that act as guides for distributing elements across a format, different designs have different grid structures, the grid is used to clarify the message and unify the elements
Eye movement- The typical eye movies left to right and top to bottom
Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye.
The eye tends to gravitate towards areas of complexity first. In pictures of people, the eye is always attracted to the face and particularly the eye.
Light areas of a composition will attract the eye, especially when adjacent to a dark area.
Diagonal lines or edges will guide eye movement.
Fonts
No more than 2 fonts total, they should compliment each other
avoid doing all caps
choose the right font, one that fits the tone
Do not use overuse fancy or complicated fonts
www.typography.com/email/2010-03.htm
Visual hierarchy- establishes focal point
crucial to establish an order of elements, a visual structure, to help the vieweer absorb the information provided by a design.. what you want your viewer to look at first, second, third etc
the grid- way of organizing content on a page, using ay combination of margins, guide lines, words, and columns, instituted by modernism, can assist the audience by breaking info into manageable chunks and establishing relationships between text and images, distinct set of alignment-based relationships that act as guides for distributing elements across a format, different designs have different grid structures, the grid is used to clarify the message and unify the elements
Wednesday, February 8, 2012
Podcast #4
Define typography?
The art of expressing ideas throught the selection of appropriate type faces
Where did the word "typography" originate from?
Form and writing
What does typography involve?
Creating and modifying the type using a variety of illustration techniques
What is a typeface?
Distinctive designs of visual sbols that are used to compos a printed image/design
What is another term for typeface?
font
What is a character?
Individual symbols that make up a typeface (letters, numerals, punctuation)
What is type style?
Modifications in a typeface that create design variety while maintaining the visual style of the typeface
What does type style "create" within a design?
What is the waist line and what does it indicate?
Imaginary line drawn at the middle of the characters
What is a base line and what does it indicate?
Imaginary line drawn t the bottom of the characters
What is an ascender?
Part of the character that extends above the waist line
What is a descender?
Part of the character that extends above the waist line
Describe a serif?
Smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character
How can the size of the typeface be identified?
Point size (from the top of the ascender to the bottom of the descender)
What is a point?
Unit measuring point size
How many points are in an inch?
72
What is a pica and how many are in an inch?
Another unit of measure
How many points are in a pica?
6 pica per inch
What is body type and where can it be found?
Type sizes that range from 4 pt through 12 pt type. These sizes are found in places where there is a lot of text to be read.
What is the key to selecting appropriate typefaces to be used as body type?
Readability
What is display type and how is it used?
Type sizes abover 12 pt. Typically, these sizes are used to draw attention to a message (headlines, subheadlines, etc)
What is reverse type and when would it be used?
Conists of white type on a solid black or darker color background. If the text is too small, reverse type can be difficult on the reader’s eye.
What is a typeface classification?
Categorizing the different font faces
When was Blackletter invented and how was it used?
mid 1400’s
Describer the characteristics of a Blackletter typeface?
Resemble the calligraphy of the time and are highly ornamental with elaborate thick and thin lines
When was Old Style invneted and what was is based on?
Based on ancient Roman inscriptions and created to replace blackletter typefaces
Describe the characteristics of an Old Style typeface?
Have serifs, wedge shaped, thick and thin elements,
When were formal scripts developed?
17th to 18th centuries
When were casual scripts developed?
20th century
Describe the characteristics of a Script typeface?
Based on forms made with flexible brushes or pens, has strokes resemblant to handwriting
When was Modern typefaces developed and why?
late 18th and 19th centuries, radical break from traditional typography
Describe the characteristics of a Modern typeface?
sharp contrast between thick and thin strokes and thin flat serifs
How early can Sans Serif typefaces be found? What happened?
5th century
When did they become popular?
1920's
What does "sans serif" mean?
without serifs
Describe the characteristics of a Sans Serif typeface?
uniform weight and monitone appearance
When was Slab Serif developed and why?
Developed in 19th century for advertizing purposes
Describe the characteristics of a Slab Serif typeface?
Specifically for advertising, uniform weight line, thick square serifs
Describe Decorative typefaces?
typefaces developed with particular purpose or theme
Why were they developed?
Specific themes or purposes
What are they best used for?
larger point size or display type
The art of expressing ideas throught the selection of appropriate type faces
Where did the word "typography" originate from?
Form and writing
What does typography involve?
Creating and modifying the type using a variety of illustration techniques
What is a typeface?
Distinctive designs of visual sbols that are used to compos a printed image/design
What is another term for typeface?
font
What is a character?
Individual symbols that make up a typeface (letters, numerals, punctuation)
What is type style?
Modifications in a typeface that create design variety while maintaining the visual style of the typeface
What does type style "create" within a design?
What is the waist line and what does it indicate?
Imaginary line drawn at the middle of the characters
What is a base line and what does it indicate?
Imaginary line drawn t the bottom of the characters
What is an ascender?
Part of the character that extends above the waist line
What is a descender?
Part of the character that extends above the waist line
Describe a serif?
Smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character
How can the size of the typeface be identified?
Point size (from the top of the ascender to the bottom of the descender)
What is a point?
Unit measuring point size
How many points are in an inch?
72
What is a pica and how many are in an inch?
Another unit of measure
How many points are in a pica?
6 pica per inch
What is body type and where can it be found?
Type sizes that range from 4 pt through 12 pt type. These sizes are found in places where there is a lot of text to be read.
What is the key to selecting appropriate typefaces to be used as body type?
Readability
What is display type and how is it used?
Type sizes abover 12 pt. Typically, these sizes are used to draw attention to a message (headlines, subheadlines, etc)
What is reverse type and when would it be used?
Conists of white type on a solid black or darker color background. If the text is too small, reverse type can be difficult on the reader’s eye.
What is a typeface classification?
Categorizing the different font faces
When was Blackletter invented and how was it used?
mid 1400’s
Describer the characteristics of a Blackletter typeface?
Resemble the calligraphy of the time and are highly ornamental with elaborate thick and thin lines
When was Old Style invneted and what was is based on?
Based on ancient Roman inscriptions and created to replace blackletter typefaces
Describe the characteristics of an Old Style typeface?
Have serifs, wedge shaped, thick and thin elements,
When were formal scripts developed?
17th to 18th centuries
When were casual scripts developed?
20th century
Describe the characteristics of a Script typeface?
Based on forms made with flexible brushes or pens, has strokes resemblant to handwriting
When was Modern typefaces developed and why?
late 18th and 19th centuries, radical break from traditional typography
Describe the characteristics of a Modern typeface?
sharp contrast between thick and thin strokes and thin flat serifs
How early can Sans Serif typefaces be found? What happened?
5th century
When did they become popular?
1920's
What does "sans serif" mean?
without serifs
Describe the characteristics of a Sans Serif typeface?
uniform weight and monitone appearance
When was Slab Serif developed and why?
Developed in 19th century for advertizing purposes
Describe the characteristics of a Slab Serif typeface?
Specifically for advertising, uniform weight line, thick square serifs
Describe Decorative typefaces?
typefaces developed with particular purpose or theme
Why were they developed?
Specific themes or purposes
What are they best used for?
larger point size or display type
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