The Creative Process

Why do we need the creative process?
It will improve consistency, the ability to plan and time your work, raise the quality of your work, and you will communicate more effectively and a more professional level.

Steps through the creative process
1. Research- the more you know the easier it will be. It helps the designer determine the design direction. The internet, talking to the client, and going to places are ways to research.
2. Brainstorming/Inspiration- Either by yourself or with others in the room, striving to be unique and innovative while still following the current trends, endures a fresh and creative approach. Thinking of adjectives to best describe the project and questions help as well. Questions include "What kind of message am I trying to communicate?", "Who is my audience?", "What color and/or style will work for this audience?"
3. Sketching- getting your thoughts out and to work through ideas, thumbnails. Designers sketch to help them remember, keeps them inspired. Consider placement of elements, imagery, and how the visual design will relate to the goals.
4. Execute- Implement your ideas and compose a well-developed composition. Try techniques, explore options, and if you get stuck, walk away.
5. Critique and Revise- Look at your piece objectively, take a step back (literally) and look at your design.