Stationary Package

Stationary Package- the printed pieces that a company utilizes for communication purposes

when establishing a business it is important that all communications are well coordinated and that the message of the organization is presented constantly

includes a business card, letterhead and envelope

business card-when you hand someone a business card, they will form an immediate opinion of the business, says mission, goals, culture, and includes texture, shade, gloss that says something about you

logo

company name

employee name

title

phone umber

fax number

email address

company address

web address

2 x 3.5

horizontal of vertical orientation

check for accuracy

check for unity...continuity among other pieces

letterhead- a printed piece of paper used to send letters, memos, etc
typically includes logo, company name, company address, phone number, fax number, and web address

Design Tips: Must be 8.5 x 11
vertical orientation
must leave room to write the letter, memo, etc- big empty space in the middle
check for accuracy
check for unity..continuity among other pieces

envelope
the packaging that contains the letter/form when being mailed
standard #10 envelope

Typically includes:
logo
company name
company address

Design Tips:
must be 9.5 x 4.125
horizontal of vertical orientation
must leave room for recipient's address and stamp
check for accuracy and unity
expensive to go to the edge

Assignment 19 Research and Inspiration

Company Name: Ted's Hot wings

colors: red orange, yellow orange

western font

This one has a western font that gives the classic bbq look and the grunge gives it a casual look

The red and orange go with the hot wings and the western font is good for a casual bbq or diner

Assignment 18 Research and Inspiration

Mimi's Flower Shoppe

Colors: usually pink, red, yellow, green, and orange

Inspiration:

The logo has a simple and cutesy style, shows a flower and the photography contrasts with the Stephanie O'Neill.

this logo uses the s to make a flower with the contrasting colors

Assignment 17 Research and Inspiration

METROPOLITAN ART GALLERY

art gallery logos usually consist of black and white and some kind of abstract design or creative font.  The logo represents how creative the artists are.

INSPIRATION

even though this design has too many colors, the simplified tree and the bird give a cutesy image of how the photographer works.

This design has only two colors and the parrot is incorporated in the p

the lightbulb with the tree is such a creative idea and gets the point accross

Logotypes

logotype- graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition

includes languages such as Egyptian Hieroglyphics

lithography and photography contributed to advertising with typography

typography was going through a revolution itself

art was expanding its purpose- from expression and decoration or artistic storytelling to differentaiation of brands and products the growing middle class were consuming

as printing costs decreased, literacy rates increased and visual styles changed, the Victorian decorative arts lead to an expansion of typographic styles and methods of representing business

1950's- modernism shed its roots as an avant-garde artistic movement in Europe and spread throughout the world, characterized by visual simplicity and conceptual clarity

modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations

logo design is an important area of graphic design and one of the most difficult to perfect because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition

less is more because people in real life situations do not stare at and analyze logos.  they just see it and a quick glance will notbe enough to get all the details in a complex logo

a logo needs to be simple but have enough personality to stand out in a crowd

5 Principles of Logo Design
1. Simple
2.Memorable
3. Timeless
4. Versatile
5. Appropriate

make sure it looks good in one color

Four Color Process
technique for printing in full color, for colors reproduce all colors of the spectrum when mixed in proper proportion, also called full color printing
Spot Color- specifying and printing colors in which each color is printed with its own ink.  Spot color printing is effective when the printed matter contains only one to three different colors

Pantone matching system shows ink colors

combination mark- text of company name and artwork together
iconic/symbolic- compelling yet unclomplicated images that are emblematic of a particular company or product, more abstract, less detail
wordmark/lettermark- just use the company name, lettermark uses only initialis