Define principles of design?
Concepts used to arrange the structural elements of a composition.
What do the principles of design affect?
The expressive content, or the message, of the work.
What is the principle of repetition?
Repeating some aspect or element of the desighn throughout the entire document.
Describe ways that the principle of repetition helps the composition/audience?
Works with patterns to make a composition seem active. Repeating design elements helps the viewer navigate through the piece.
What are ways that you can incorporate repetition into your designs?
Bold font, thick line, certain bullet, color, design elements, particular format, and spatial relationship
What should you avoid when working with repetition?
It is important not to repeat so much that it becomes annoying or overwhelming.
What is the principle of proportion/scale?
Refer to the relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
The human body
How can the principle of proportion/scale be used as an attention getter?
Unusual or unexpected scale can be used as an attention getter.
What is the principle of balance?
Distribution of heavey and light elements on the page.
Which kinds of elements/shapes visually weigh heavier/greater?
Irregular shapes bear greater weight than regular shapes.
What is another name for symmetrical balance?
Formal balance
Define symmetrical balance?
Occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis.
What is another name for asymmetrical balance?
Informal balance
Define asymmetrical balance?
Occurs when the weight of a composition is not evenly distibuted around the axis.
What is the principle of emphasis?
The stressing of a particular are of focus rather than the maze of details of equal importance
What happens to a design that has no focus?
Nothing stands out. The effective use of emphasis calls attention to important areas.
What is a focal point and how is it created?
The area where the eye tends to go first, the focal point is created by making one element dominant with all other areas contributing but subordinate.
How many components of a composition can be a focal point?
No more than one component
What ways can emphasis be created in a design?
Contrasting the primary elements with 5 subordinate, by sudden change in: Direction, size, shape, texture, color, tone, line.
What is the principle of unity?
The "wholeness" of composition.
What three ways can unity be obtained?
1.put objects close to one another, the viewers eye is forced to move from one to the next inevitably taking in the entire composition.
2.make things similar using similar textures, colors, or shapes tends to visually connect the parts of a composition.
3.direct vision by a line that travels around the design. this line can be a true line or id can be suggested.
What is the principle of variety?
Pertains to differences and diversity, its what makes a work of art interesting.
What ways can a designer add variety to a design?
Why is it important to find the right balance between unity and variety?
An artist can vary textures, color, and shapes, and alter their contrast, tone, and intensity.
What is figure?
A form, silhouette, or shape is naturally perceived as figure, Its the part of a composition that we pay attention to.
What is another name for figure?
Positive space
What is ground?
The surrounding area around figure
What is another name for ground?
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
It will depend on the abstract relationship between visual elements. the serounding area around figure is groung its the negative space of a design.
Why must a designer consider the composition as a whole?
The image will only be parally designed.
What is the principle of rhythm?
Continuity, recurrence or organized movement in space and time.
How is rhythm achieved?
Through the orderly repetition of any element, line, shape, value (tone), texture.
What three ways can rhythm occur in a design?
1.when intervals between the elements, and often the elements themselves are similar in size or length.
2.with a more organic, flowing, sence of movement.
3.Asequence of shapes through a progression of steps.
How does rhythm help a composition/design?
Rhythm can help deliver the message by controlling the viewers eye movement, can also add "life" and interaction to an otherwise inanimate page layout.
What is the principle of contrast?
Cccurs when two related elements are different.
How can contracan st help a design?
Contrast can draw the viewers eye into the piece and help guide the veiwer through it.
What is wrong with having too much or too little contrast in a design?
Too much contrast can be confusing, to much similarity becomes monotonous and boring.
What is the key to working with contrast?
Making sure sure the differences are obvious.
What are some common ways of creating contrast?
Creating differences in: size, value, color, type, texture, shape, alignment, direction, and movement
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