Designers use principles of design to create the most attractive layouts they can in their works.
The principles of design are balance, gradation, repetition, contrast, harmony, dominance, and unity.
Balance has positive space on either sides of the piece. Repetition has the same idea throughout, but may vary. Contrast has opposing colors or ideas. Harmony has similar, related elements. Dominance has one element that stands out to create interest. Unity refers to the visual linking of various elements of the work.
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