Stationary Package

Stationary Package- the printed pieces that a company utilizes for communication purposes

when establishing a business it is important that all communications are well coordinated and that the message of the organization is presented constantly

includes a business card, letterhead and envelope

business card-when you hand someone a business card, they will form an immediate opinion of the business, says mission, goals, culture, and includes texture, shade, gloss that says something about you

logo

company name

employee name

title

phone umber

fax number

email address

company address

web address

2 x 3.5

horizontal of vertical orientation

check for accuracy

check for unity...continuity among other pieces

letterhead- a printed piece of paper used to send letters, memos, etc
typically includes logo, company name, company address, phone number, fax number, and web address

Design Tips: Must be 8.5 x 11
vertical orientation
must leave room to write the letter, memo, etc- big empty space in the middle
check for accuracy
check for unity..continuity among other pieces

envelope
the packaging that contains the letter/form when being mailed
standard #10 envelope

Typically includes:
logo
company name
company address

Design Tips:
must be 9.5 x 4.125
horizontal of vertical orientation
must leave room for recipient's address and stamp
check for accuracy and unity
expensive to go to the edge

Assignment 19 Research and Inspiration

Company Name: Ted's Hot wings

colors: red orange, yellow orange

western font

This one has a western font that gives the classic bbq look and the grunge gives it a casual look

The red and orange go with the hot wings and the western font is good for a casual bbq or diner

Assignment 18 Research and Inspiration

Mimi's Flower Shoppe

Colors: usually pink, red, yellow, green, and orange

Inspiration:

The logo has a simple and cutesy style, shows a flower and the photography contrasts with the Stephanie O'Neill.

this logo uses the s to make a flower with the contrasting colors

Assignment 17 Research and Inspiration

METROPOLITAN ART GALLERY

art gallery logos usually consist of black and white and some kind of abstract design or creative font.  The logo represents how creative the artists are.

INSPIRATION

even though this design has too many colors, the simplified tree and the bird give a cutesy image of how the photographer works.

This design has only two colors and the parrot is incorporated in the p

the lightbulb with the tree is such a creative idea and gets the point accross

Logotypes

logotype- graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition

includes languages such as Egyptian Hieroglyphics

lithography and photography contributed to advertising with typography

typography was going through a revolution itself

art was expanding its purpose- from expression and decoration or artistic storytelling to differentaiation of brands and products the growing middle class were consuming

as printing costs decreased, literacy rates increased and visual styles changed, the Victorian decorative arts lead to an expansion of typographic styles and methods of representing business

1950's- modernism shed its roots as an avant-garde artistic movement in Europe and spread throughout the world, characterized by visual simplicity and conceptual clarity

modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations

logo design is an important area of graphic design and one of the most difficult to perfect because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition

less is more because people in real life situations do not stare at and analyze logos.  they just see it and a quick glance will notbe enough to get all the details in a complex logo

a logo needs to be simple but have enough personality to stand out in a crowd

5 Principles of Logo Design
1. Simple
2.Memorable
3. Timeless
4. Versatile
5. Appropriate

make sure it looks good in one color

Four Color Process
technique for printing in full color, for colors reproduce all colors of the spectrum when mixed in proper proportion, also called full color printing
Spot Color- specifying and printing colors in which each color is printed with its own ink.  Spot color printing is effective when the printed matter contains only one to three different colors

Pantone matching system shows ink colors

combination mark- text of company name and artwork together
iconic/symbolic- compelling yet unclomplicated images that are emblematic of a particular company or product, more abstract, less detail
wordmark/lettermark- just use the company name, lettermark uses only initialis

Assignment 16 Inspriation

The Greek Alphabet | 800 BC

How did Greeks come in contact with the Phoenicians?
adapted the letterforms, travel and trade

How was the Greek adaptation of the alphabet different from its predecessor?
the arrangeent, several consonants adapted as vowels, added more letters

Why is the Greek alphabet considered to be the world's first true alphabet?
given rise to many other alphabets

Name several similarities and differences between the Greek and modern English alphabets?


Post an example of the Greek alphabet in visual form.

The Phoenician Alphabet | 1050 BC

The Phoenician alphabet is based on what principle?
One sign represents one spoken sound

Describe the shape of the letters and what tool created them?
Stylus, angular and straight, right to left

What two reasons made the Phoenician alphabet so successful?
Trading culture of Phonecian merchants into North Africa and Europe,

What long term effects on the social structures of civilizations did the Phoenicians have with the creation of their alphabet?
First widespread script, could be used in multiple language, allowed common people to learn how to read and write, disintegrated class divisions between royalty and common people

Post an example of the Phoenician alphabet in visual form.

Hieroglyphics and the Egyptians | 3,000 BC

In the sixth century BC, what three civilizations invaded Egypt? 
Persians, Greeks, Romans
Post an example of the inside wall(s) of an Ancient Egyptian temple.
What was discovered on the inside of the temples?
carved and painted images on every wall and surface

Scholars believe that Ancient Egyptians were inspired and influenced by which written language?
Sumerian cunieform, influenced by the concept of words and writing

What is the difference between logographic and alphabetic elements?
logographic elements are visual symbols and alphabetic writing is document writing.

The term Hieroglyphic derived from what two Greek words?
heiro- sacred, and glyphic- writing or engraving

What is a scribe?
document copier

Who else was trained to read and write? Why?
students and military leaders to communicate while in battle
Post an example of hieroglyphics on papyrus.
What is papyrus and how was it made?
wet reeds laid on top of each other criss cross, flattened, dried, and rolled over with stones. Papyrus is substrates made from reeds native to Egypt

What is a substrate?
substance or layer that underlies something or which some process occurs in particular

What were the Books of the Dead?
scrolls for pharohs with instructions and spells to help find their way to the afterlife

How did Ancient Egyptian hieroglyphics become a forgotten language?
the amount of people who could read them disappeared because Greeks and Romans took over Egypt
Post an example of the Rosetta Stone.
What is the Rosetta Stone? Where was it discovered?
Had inscriptions in three different languages, founded in Rosetta

What three languages are included on the stone?
heiroglyphics, demotic, and greek

Why couldn't the text on the Stone be deciphered?
part of the stone was missing and none of the texts were complete

Who finally deciphered the text? What was his breakthrough?
Jean Francois Campollion, able to match heiroglyphics with the greek version of the name Egyption Pharos Ramses

Why does the interpretation of the Rosetta Stone have such significance?
we now know the history of the first written language

Cuneiform and the Sumerians | 3,000 BC

The Sumerians were one of the earliest types of this kind of civilization? What does that mean?
one of the earliest nomadic civilizations, moved around often and settled at different places

Why is the region of Sumer considered the Cradle of Civilization?
first written language, cunieform was created

What could the Sumerians practice year round because of the regions climate?
year round agriculture

Post an example of early Cuneiform (Sumerian pictograph).
Why was Cuneiform created?
they needed a way to track the business transactions

What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface?
clay gablets, wetting the clay, forming flat surfaces, using a wedge shaped stylus to make impressions, dry them in the sun to let them harden

What did Cuneiform begin as a series of?
pictographs

Post an example of evolved Cuneiform (wedge-shaped).
After it evolved over time, what shape did the characters of Cuneiform evolve into?
wedge shaped language

Post an example of Akkadian Cuneiform.
After the Akkadians conquered, what happened to the Sumerian culture and written language?
adopted the sumerian culture and their written language

What is a pictograph?
picture representation of an object

Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?
they were the only ones with a written language

Cave Paintings | 35,000 years ago

What are cave paintings?
artistic representations found on cave walls and ceilings

Name several common themes found in cave paintings?
large animals, human hands, and abstract patterns

How were these paintings created (tools, pigments)?
water, plant juice, animal blood, soil, charcoal, and hermatite, homemade brushes were made with sticks, small stones, leaves, and animal hair.

What is the most famous cave painting site? When was it discovered and by whom?
Post an example of cave painting(s) from this cave.
Lascaus, France 1940

Why did this cave have to be closed? What was done to satisfy public curiosity?
A replica was created next to the original, tourists were damaging the paintings with carbon dioxide

Post an example of cave painting(s) from Altamira cave.
In Altamira cave, why do most of the paintings have a red hue?
red clay in the soil

Who discovered this site? How old are the paintings confirmed to be?
discovered by Marceline Sanz de Sautola and his daughter, about 19,000 years old

What is the oldest known cave painting site? When was it discovered and by whom?
Post an example of cave painting(s) from this cave.
Chauvet-Point Arc. Discovered in 1994 by Eliette Brunell Deschamps, Christian Hilliaire, and Jean-Marie Chauvet

What was different about the painting techniques at this site?
3d effect by etching around edges and walls were scraped clear of debris.

What is "speleology"?
study of features, history, processes, life, etc of caves

What three reasons do archeologists and historians believe prehistoric man created cave paintings?
storytelling, teaching how to hunt, and magical reasons

Assignment 15 Research and Inspiration

This one has a more simple, colorful border around it and an interesting border for the picture, but no initial cap.

This one was done  by a high school student.  The  manuscript utilizes bright, bold colors and the images go perfectly with the words.

Assignment 14 Research and Inspiration

Here's the actual handbook for the Graphic Arts Guild.  The fact that the pricing ethical guidlines is so visible gives me an idea of what text to put.

The typography on this poster is creative and gets the point accross

I like the grunge look the person's back gives with the texture

Visual Organization

Not directing the audience through a design is misdirecting them
Eye movement- The typical eye movies left to right and top to bottom
Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye.
The eye tends to gravitate towards areas of complexity first.  In pictures of people, the eye is always attracted to the face and particularly the eye.
Light areas of a composition will attract the eye, especially when adjacent to a dark area.
Diagonal lines or edges will guide eye movement.

Fonts
No more than 2 fonts total, they should compliment each other
avoid doing all caps
choose the right font, one that fits the tone
Do not use overuse fancy or complicated fonts
www.typography.com/email/2010-03.htm

Visual hierarchy- establishes focal point
crucial to establish an order of elements, a visual structure, to help the vieweer absorb the information provided by a design.. what you want your viewer to look at first, second, third etc

the grid- way of organizing content on a page, using ay combination of margins, guide lines, words, and columns, instituted by modernism, can assist the audience by breaking info into manageable chunks and establishing relationships between text and images, distinct set of alignment-based relationships that act as guides for distributing elements across a format, different designs have different grid structures, the grid is used to clarify the message and unify the elements

Podcast #4

Define typography?
The art of expressing ideas throught the selection of appropriate type faces


Where did the word "typography" originate from?
Form and writing


What does typography involve?
Creating and modifying the type using a variety of illustration techniques


What is a typeface?
Distinctive designs of visual sbols that are used to compos a printed image/design


What is another term for typeface?
font


What is a character?
Individual symbols that make up a typeface (letters, numerals, punctuation)


What is type style?
Modifications in a typeface that create design variety while maintaining the visual style of the typeface


What does type style "create" within a design?


What is the waist line and what does it indicate?
Imaginary line drawn at the middle of the characters


What is a base line and what does it indicate?
Imaginary line drawn t the bottom of the characters


What is an ascender?
Part of the character that extends above the waist line


What is a descender?
Part of the character that extends above the waist line


Describe a serif?
Smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character


How can the size of the typeface be identified?
Point size (from the top of the ascender to the bottom of the descender)




What is a point?
Unit measuring point size


How many points are in an inch?
72


What is a pica and how many are in an inch?
Another unit of measure


How many points are in a pica?
6 pica per inch


What is body type and where can it be found?
Type sizes that range from 4 pt through 12 pt type. These sizes are found in places where there is a lot of text to be read.


What is the key to selecting appropriate typefaces to be used as body type?
Readability


What is display type and how is it used?
Type sizes abover 12 pt. Typically, these sizes are used to draw attention to a message (headlines, subheadlines, etc)


What is reverse type and when would it be used?
Conists of white type on a solid black or darker color background. If the text is too small, reverse type can be difficult on the reader’s eye.


What is a typeface classification?
Categorizing the different font faces


When was Blackletter invented and how was it used?
mid 1400’s


Describer the characteristics of a Blackletter typeface?
Resemble the calligraphy of the time and are highly ornamental with elaborate thick and thin lines


When was Old Style invneted and what was is based on?
Based on ancient Roman inscriptions and created to replace blackletter typefaces




Describe the characteristics of an Old Style typeface?
Have serifs, wedge shaped, thick and thin elements,




When were formal scripts developed?
17th to 18th centuries


When were casual scripts developed?
20th century


Describe the characteristics of a Script typeface?
Based on forms made with flexible brushes or pens, has strokes resemblant to handwriting


When was Modern typefaces developed and why?
late 18th and 19th centuries, radical break from traditional typography


Describe the characteristics of a Modern typeface?
sharp contrast between thick and thin strokes and thin flat serifs


How early can Sans Serif typefaces be found? What happened?
5th century


When did they become popular?
1920's


What does "sans serif" mean?
without serifs


Describe the characteristics of a Sans Serif typeface?
uniform weight and monitone appearance


When was Slab Serif developed and why?
Developed in 19th century for advertizing purposes


Describe the characteristics of a Slab Serif typeface?
Specifically for advertising, uniform weight line, thick square serifs


Describe Decorative typefaces?
typefaces developed with particular purpose or theme


Why were they developed?
Specific themes or purposes


What are they best used for?
larger point size or display type

A13 Research and Inspiration

Research:
Exquisite Corpse- is a method by which a collection of words or images is collectively assembled (Wikipedia)
Different images are put together.  It started as a game in 1925 and they took a sheet of paper, folded it and passed it around to add words.  It started with words and eventually became a visual game and was developed by surrealists.
Surrealism- a movement in art and literature that brought out the creativity from the unconscious mind (similar to a dream world)
Ideas: Opposite gender, cutesy style, animal elements

This one is inspirational because of the dreamlike effect and the fact that body part can be anywhere and anything can be used as a body part.

My style has always been extremely colorful and this picture shows a way to incorporate the rainbow without it being an overbearing piece.

I like the way this exquisite corpse truly has creative parts for the head, torso, and legs.  The bear shows how not only human parts are needed, but animals can be used too.

The Creative Process

Why do we need the creative process?
It will improve consistency, the ability to plan and time your work, raise the quality of your work, and you will communicate more effectively and a more professional level.

Steps through the creative process
1. Research- the more you know the easier it will be. It helps the designer determine the design direction. The internet, talking to the client, and going to places are ways to research.
2. Brainstorming/Inspiration- Either by yourself or with others in the room, striving to be unique and innovative while still following the current trends, endures a fresh and creative approach. Thinking of adjectives to best describe the project and questions help as well. Questions include "What kind of message am I trying to communicate?", "Who is my audience?", "What color and/or style will work for this audience?"
3. Sketching- getting your thoughts out and to work through ideas, thumbnails. Designers sketch to help them remember, keeps them inspired. Consider placement of elements, imagery, and how the visual design will relate to the goals.
4. Execute- Implement your ideas and compose a well-developed composition. Try techniques, explore options, and if you get stuck, walk away.
5. Critique and Revise- Look at your piece objectively, take a step back (literally) and look at your design.

Semester Reflection

This semester I became more comfortable with photoshop. I learned about layer masks, the best way to add paper textures, uses of threshold, and that you can do virtually anything with photoshop. Adding brushes to pieces is for me, the most fun part of photoshop, so I would like to see them incorporated in our assignments.

Review Week 17

- The author asks, "Have you learned something?"
I learned that "serif" can be tracked to ancient Rome where painters are left with slightly wider sections at the ends of the brush strokes when painting letters. Sanserif means without serif, and uruko (the Japanese word) translates to "forms with/made with legs". Adnate serifs are ore organic and the abrupt serifs are more rigid and do not flow into the base.