- The author asks, "Have you learned something?"
I learned that "serif" can be tracked to ancient Rome where painters are left with slightly wider sections at the ends of the brush strokes when painting letters. Sanserif means without serif, and uruko (the Japanese word) translates to "forms with/made with legs". Adnate serifs are ore organic and the abrupt serifs are more rigid and do not flow into the base.
Tuesday, January 17, 2012
Friday, December 2, 2011
Review Week 16
How many points are in an inch? How many points are in a pica?
72 points per inch, 6 pica per inch (1 pica=12 points)
Of the seven classifications, which classification(s) would best work as body type?
The body type needs to be readable. Oldstyle is most readable.
Why?Identify the lowercase characters that have ascenders?
t, d, f, h, k, l, b
Identify the lowercase characters that have descenders?
q, y, p, j,
Decorative, the font is distinctive and could be a design itself.
Decorative, the font is distinctive and could be a design itself.
Sans Serif, there are no thick or thin line variations and there are no serifs.
Decorative, the font is distinctive and could be a design itself.
Oldstyle, the font has thick and thin transitions and serifs.
Oldstyle, the font has thick and thin transitions and serifs.
Slab Serif, serifs but no thick and thin line variations
Tuesday, November 29, 2011
Review Week 14
Georgia State University is located in Atlanta, Georgia. It offers undergrad and graduate degrees for graphic design. Requirements to get in are 3.2-3.7 GPA, 1030-1200 Verbal + Math SAT score, and a 22-27 ACT score.
Savannah College of Art and Design has two locations: One in Savannah, GA and the other in Atlanta, GA. Requirements of admission are not much, just having the diploma. SCAD offers a ton of graphic design courses such as typography, graphic design studio portfolio, vector and faster graphics, poster design and more.
RISD is located in Rhode Island and is the #1 school for fine arts. Courses are various just like Scad with classes such as visitng designers, web design etc. Requirements to get in are two drawings, a portfolio, and test scores.
UGA in Athens is also a top school with a strong graphic design program. Undergrad graphic design programs are offered with strong academic requirements.
Yale in New Haven, CT is another top school with graphic design. Courses offered include moving image, typography, studio, motion design etc and a portfolio is required.
What is a portfolio?
A portfolio is a collection of your work to show what you have done
What is the importance of a portfolio?
It shows your ability, style, and helps others choose if they want you to work for them.
Savannah College of Art and Design has two locations: One in Savannah, GA and the other in Atlanta, GA. Requirements of admission are not much, just having the diploma. SCAD offers a ton of graphic design courses such as typography, graphic design studio portfolio, vector and faster graphics, poster design and more.
RISD is located in Rhode Island and is the #1 school for fine arts. Courses are various just like Scad with classes such as visitng designers, web design etc. Requirements to get in are two drawings, a portfolio, and test scores.
UGA in Athens is also a top school with a strong graphic design program. Undergrad graphic design programs are offered with strong academic requirements.
Yale in New Haven, CT is another top school with graphic design. Courses offered include moving image, typography, studio, motion design etc and a portfolio is required.
What is a portfolio?
A portfolio is a collection of your work to show what you have done
What is the importance of a portfolio?
It shows your ability, style, and helps others choose if they want you to work for them.
Monday, November 28, 2011
Podcast #3
Define principles of design?
Concepts used to arrange the structural elements of a composition.
What do the principles of design affect?
The expressive content, or the message, of the work.
What is the principle of repetition?
Repeating some aspect or element of the desighn throughout the entire document.
Describe ways that the principle of repetition helps the composition/audience?
Works with patterns to make a composition seem active. Repeating design elements helps the viewer navigate through the piece.
What are ways that you can incorporate repetition into your designs?
Bold font, thick line, certain bullet, color, design elements, particular format, and spatial relationship
What should you avoid when working with repetition?
It is important not to repeat so much that it becomes annoying or overwhelming.
What is the principle of proportion/scale?
Refer to the relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
The human body
How can the principle of proportion/scale be used as an attention getter?
Unusual or unexpected scale can be used as an attention getter.
What is the principle of balance?
Distribution of heavey and light elements on the page.
Which kinds of elements/shapes visually weigh heavier/greater?
Irregular shapes bear greater weight than regular shapes.
What is another name for symmetrical balance?
Formal balance
Define symmetrical balance?
Occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis.
What is another name for asymmetrical balance?
Informal balance
Define asymmetrical balance?
Occurs when the weight of a composition is not evenly distibuted around the axis.
What is the principle of emphasis?
The stressing of a particular are of focus rather than the maze of details of equal importance
What happens to a design that has no focus?
Nothing stands out. The effective use of emphasis calls attention to important areas.
What is a focal point and how is it created?
The area where the eye tends to go first, the focal point is created by making one element dominant with all other areas contributing but subordinate.
How many components of a composition can be a focal point?
No more than one component
What ways can emphasis be created in a design?
Contrasting the primary elements with 5 subordinate, by sudden change in: Direction, size, shape, texture, color, tone, line.
What is the principle of unity?
The "wholeness" of composition.
What three ways can unity be obtained?
1.put objects close to one another, the viewers eye is forced to move from one to the next inevitably taking in the entire composition.
2.make things similar using similar textures, colors, or shapes tends to visually connect the parts of a composition.
3.direct vision by a line that travels around the design. this line can be a true line or id can be suggested.
What is the principle of variety?
Pertains to differences and diversity, its what makes a work of art interesting.
What ways can a designer add variety to a design?
Why is it important to find the right balance between unity and variety?
An artist can vary textures, color, and shapes, and alter their contrast, tone, and intensity.
What is figure?
A form, silhouette, or shape is naturally perceived as figure, Its the part of a composition that we pay attention to.
What is another name for figure?
Positive space
What is ground?
The surrounding area around figure
What is another name for ground?
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
It will depend on the abstract relationship between visual elements. the serounding area around figure is groung its the negative space of a design.
Why must a designer consider the composition as a whole?
The image will only be parally designed.
What is the principle of rhythm?
Continuity, recurrence or organized movement in space and time.
How is rhythm achieved?
Through the orderly repetition of any element, line, shape, value (tone), texture.
What three ways can rhythm occur in a design?
1.when intervals between the elements, and often the elements themselves are similar in size or length.
2.with a more organic, flowing, sence of movement.
3.Asequence of shapes through a progression of steps.
How does rhythm help a composition/design?
Rhythm can help deliver the message by controlling the viewers eye movement, can also add "life" and interaction to an otherwise inanimate page layout.
What is the principle of contrast?
Cccurs when two related elements are different.
How can contracan st help a design?
Contrast can draw the viewers eye into the piece and help guide the veiwer through it.
What is wrong with having too much or too little contrast in a design?
Too much contrast can be confusing, to much similarity becomes monotonous and boring.
What is the key to working with contrast?
Making sure sure the differences are obvious.
What are some common ways of creating contrast?
Creating differences in: size, value, color, type, texture, shape, alignment, direction, and movement
Concepts used to arrange the structural elements of a composition.
What do the principles of design affect?
The expressive content, or the message, of the work.
What is the principle of repetition?
Repeating some aspect or element of the desighn throughout the entire document.
Describe ways that the principle of repetition helps the composition/audience?
Works with patterns to make a composition seem active. Repeating design elements helps the viewer navigate through the piece.
What are ways that you can incorporate repetition into your designs?
Bold font, thick line, certain bullet, color, design elements, particular format, and spatial relationship
What should you avoid when working with repetition?
It is important not to repeat so much that it becomes annoying or overwhelming.
What is the principle of proportion/scale?
Refer to the relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
The human body
How can the principle of proportion/scale be used as an attention getter?
Unusual or unexpected scale can be used as an attention getter.
What is the principle of balance?
Distribution of heavey and light elements on the page.
Which kinds of elements/shapes visually weigh heavier/greater?
Irregular shapes bear greater weight than regular shapes.
What is another name for symmetrical balance?
Formal balance
Define symmetrical balance?
Occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis.
What is another name for asymmetrical balance?
Informal balance
Define asymmetrical balance?
Occurs when the weight of a composition is not evenly distibuted around the axis.
What is the principle of emphasis?
The stressing of a particular are of focus rather than the maze of details of equal importance
What happens to a design that has no focus?
Nothing stands out. The effective use of emphasis calls attention to important areas.
What is a focal point and how is it created?
The area where the eye tends to go first, the focal point is created by making one element dominant with all other areas contributing but subordinate.
How many components of a composition can be a focal point?
No more than one component
What ways can emphasis be created in a design?
Contrasting the primary elements with 5 subordinate, by sudden change in: Direction, size, shape, texture, color, tone, line.
What is the principle of unity?
The "wholeness" of composition.
What three ways can unity be obtained?
1.put objects close to one another, the viewers eye is forced to move from one to the next inevitably taking in the entire composition.
2.make things similar using similar textures, colors, or shapes tends to visually connect the parts of a composition.
3.direct vision by a line that travels around the design. this line can be a true line or id can be suggested.
What is the principle of variety?
Pertains to differences and diversity, its what makes a work of art interesting.
What ways can a designer add variety to a design?
Why is it important to find the right balance between unity and variety?
An artist can vary textures, color, and shapes, and alter their contrast, tone, and intensity.
What is figure?
A form, silhouette, or shape is naturally perceived as figure, Its the part of a composition that we pay attention to.
What is another name for figure?
Positive space
What is ground?
The surrounding area around figure
What is another name for ground?
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
It will depend on the abstract relationship between visual elements. the serounding area around figure is groung its the negative space of a design.
Why must a designer consider the composition as a whole?
The image will only be parally designed.
What is the principle of rhythm?
Continuity, recurrence or organized movement in space and time.
How is rhythm achieved?
Through the orderly repetition of any element, line, shape, value (tone), texture.
What three ways can rhythm occur in a design?
1.when intervals between the elements, and often the elements themselves are similar in size or length.
2.with a more organic, flowing, sence of movement.
3.Asequence of shapes through a progression of steps.
How does rhythm help a composition/design?
Rhythm can help deliver the message by controlling the viewers eye movement, can also add "life" and interaction to an otherwise inanimate page layout.
What is the principle of contrast?
Cccurs when two related elements are different.
How can contracan st help a design?
Contrast can draw the viewers eye into the piece and help guide the veiwer through it.
What is wrong with having too much or too little contrast in a design?
Too much contrast can be confusing, to much similarity becomes monotonous and boring.
What is the key to working with contrast?
Making sure sure the differences are obvious.
What are some common ways of creating contrast?
Creating differences in: size, value, color, type, texture, shape, alignment, direction, and movement
Review Week 13
Balance- The larger close up chess piece on the left balances the many small further back chess pieces on the right.
Gradation- The colors gradually go from red to green, the gradual change creates interest.
Repetition- The repetition on Marilyn Monroe's face shape creates interest even though there are different color schemes going on.
Contrast- The red rug creates a contrast between the black and white room design.

Harmony- The whole picture uses wavy lines to create a softer look. The soft look comes from the fact that the lines are all similar type.
Dominance- The warm red lips with the cracked border dominate the cool blue side which emphasizes the lips.
Unity- The plates all have similar colors and the same shape which makes the design look unified and interesting.
How do you add a layer mask to a particular layer?
Click on the button with the gray rectangle and the& white circle
What two colors are used to create the mask?
Black and White
Describe the process of using a layer mask?
The black hides the image and the white shows it. The mask starts off all white or all black then you paint the other color to show or hide whatever is necessary.
Friday, November 18, 2011
Stephen Kroninger
What kind of art/design does he produce?
He takes images and makes either realistic or surreal collages.
In what publications/media studios has his work been featured?
His pieces have been published in Rolling Stone, New York Times, and he has published a few Children's books such as If I Crossed the Road and Tie Your Socks and Clap Your Feet.
He takes images and makes either realistic or surreal collages.
In what publications/media studios has his work been featured?
His pieces have been published in Rolling Stone, New York Times, and he has published a few Children's books such as If I Crossed the Road and Tie Your Socks and Clap Your Feet.
What kind of art/design does he produce?
He takes images and makes either realistic or surreal collages.
In what publications/media studios has his work been featured?
His pieces have been published in Rolling Stone, New York Times, and he has published a few Children's books such as If I Crossed the Road and Tie Your Socks and Clap Your Feet.


He takes images and makes either realistic or surreal collages.
In what publications/media studios has his work been featured?
His pieces have been published in Rolling Stone, New York Times, and he has published a few Children's books such as If I Crossed the Road and Tie Your Socks and Clap Your Feet.
Michael Jackson was published in the New York Times. He uses dominance to make the eyes stand out, balance to move the lips down and have positive space throughout the face, and repetition with the eyes and eyebrows.
Street Sweeperwas published in The New Yorker. Contrast is used in the light blue shirt and the broom and balance lets the broom go across the page and have the big part away from the small part.
Reiew Week 12
Designers use principles of design to create the most attractive layouts they can in their works.
The principles of design are balance, gradation, repetition, contrast, harmony, dominance, and unity.
Balance has positive space on either sides of the piece. Repetition has the same idea throughout, but may vary. Contrast has opposing colors or ideas. Harmony has similar, related elements. Dominance has one element that stands out to create interest. Unity refers to the visual linking of various elements of the work.
The principles of design are balance, gradation, repetition, contrast, harmony, dominance, and unity.
Balance has positive space on either sides of the piece. Repetition has the same idea throughout, but may vary. Contrast has opposing colors or ideas. Harmony has similar, related elements. Dominance has one element that stands out to create interest. Unity refers to the visual linking of various elements of the work.
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